Data Protection

1. Protection of your personal data
Thank you for your interest in our company and our products and services. We want you to feel that your personal data is well protected while you are using our website. Because we take the protection of your personal data very seriously. It goes without saying that we comply with the provisions of the Federal Data Protection Act.
We want you to know when we collect which data and how we use it. We have taken technological and organisational measures to ensure that data protection regulations are not just observed by us but also by external service providers working for us.
2. Personal data
Personal data is information about your identity. This includes information such as your name, address, phone number and email address. In order to use our website, you do not need to reveal personal data. In certain cases, however, we require your name and your address as well as additional information to provide the services you want.
This applies, for example, to cases in which you want us to send you information or goods you ordered or if you want us to answer specific questions. Whenever this is required, we will notify you. Furthermore, we will only store and process data that you provided voluntarily and, if necessary, data we collect automatically when you visit our website (e.g. your IP address and the names of the pages on our site you visited, the browser you used and your operating system, the data and time when you accessed the site, the search engines you used and the names of files you downloaded).  
If you make use of our services, generally only such data is collected that we need to provide these services. If we ask you to provide additional data, that information is provided on a voluntary basis.  
The processing of personal data occurs exclusively for the purpose of providing the service required and protecting our own justified business interests.
3. Intended purpose of personal data

We generally use the personal data you provided to respond to your queries, to process your orders or to provide you with access to certain information or offers. In order to maintain our customer relationships, it may also be necessary for us, or for a service provider appointed by us, to use this personal data to inform you about product offers or to conduct online surveys to be able to better meet the requirements and demands of our customers.
Of course we will respect your wishes if you do not want to provide us with your personal data in order to support our customer relationship (in particular for direct marketing or for purposes of market research). We will neither sell your personal data to third parties nor market it in any other way.
4. Specific use
We will only collect, process and use the personal data you made available to us for the stated purposes. Your personal data will only be forwarded to third parties with your express consent.
The collection of personal data as well as its transmission to such state institutions and authorities that have a right to the provision of such information occurs only in compliance with relevant laws or if we are obliged to do so by way of a court verdict. Our staff members and the service providers we appoint are obliged by us to maintain strict confidentiality and comply with the provisions set out in the German Data Protection Act.
5. Data that is automatically collected when visiting our website
When our website is accessed, the following data is saved automatically for organisational and technical reasons: the names of the web pages you have visited, the browser you used and your operating system, the time and date when you accessed the website, the search engine that was used, the names of files that were downloaded and your IP address.

6. Use of Google Analytics
"This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are saved onto your computer and facilitate the analysis of your use of the website. The information generated by the cookie about your use of this website will be transferred to a Google server in the USA and stored there. If IP anonymisation is activated on this website, however, Google will shorten your IP address within EU member states or other countries which are contracting parties to the Agreement on the European Economic Area beforehand.

Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to analyse your use of the website in order to compile reports on website activity and provide further services connected with the website and internet use. The IP address transmitted by your browser when using Google Analytics will not be combined with any other data by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser software. However, please be aware that in this case you may not be able to utilise all the functions of the website. You may also prevent Google from acquiring or processing any data related to your use of the website, (incl. your IP address) as well as that generated by the cookie, if you click on the following link and download and install the available browser plugin. The current link is

7. Youtube button
Throughout our entire Internet offering, our website uses the plug-in of the following provider:
•, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 in the United States of America. The plug-in is identified by the "Youtube" logo on a white background.
We would like to notify our users that the plug-in for Youtube (Google Inc.) is installed on our website. When you click on the previously mentioned button, the plug-in creates a direct connection to Youtube (Google Inc.). The content of the plug-in you use is directly transmitted from Youtube (Google Inc.) to your browser. Influencing the content of the transferred data is beyond our sphere of influence. However, we would like to inform you which data, based on our current understanding, is transmitted to Youtube (Google Inc.).
When you use the previously mentioned plug-in, i.e. click on the button, the information that you have accessed certain pages on our website will be sent to Youtube (Google Inc.) servers. For users simultaneously logged in at Youtube (Google Inc.), this means that the usage data can be assigned to their respective personal account. When you press the button, i.e. use the plug-in from Youtube (Google Inc.), this information is directly transmitted from your browser to Youtube (Google Inc.) and saved there. Even if you do not have a Youtube (Google Inc.) account, there is still a possibility that Youtube (Google Inc.) can determine your IP and save it.
In order to find out more about the purpose and scope of the collection, processing and use of your data, as well as your rights and setting options that protect your privacy, please visit the website below, which includes data protection information from the provider.

If you do not consent to Youtube (Google Inc.) collecting information about you via our website, please sign out of Youtube (Google Inc.) prior to visiting our website. You also have the option of blocking the Youtube plug-in for your browser.
8. Security
We have taken technical and organisational security measures to protect your personal data against loss, destruction, manipulation and unauthorised access. All of our employees, as well as all persons involved in data processing, are obligated to comply with the Federal Data Protection Act and other laws regarding data protection, and to treat personal data confidentially.
Accordingly, our safety measures will be continuously updated to reflect technological developments.
9. Amendment of our data protection provisions
We reserve the right to amend our security and data protection provisions if this is required due to relevant technical developments. In these cases we will also amend our data protection information accordingly. We would therefore kindly ask you to note the version of our data protection declaration that is valid at the given time.
10. Links
If you use external links that are offered within the framework of our website, this privacy statement does not apply to these links. When we offer links, we assure you that, at the time when the link was created, no violations of the applicable laws were apparent at the time when the link was created. However, we have no influence on compliance with data protection and security provisions on the part of other providers. We would therefore kindly ask you to visit the websites of the other providers to get information on the privacy statements posted there.
11. Right of access to information
At any time, you can obtain information on the data we have stored that concerns you. If you require such information, please contact us at Novum GmbH, Neumeyerstr. 30, 90411 Nürnberg or send an email to
12. Right of objection
Furthermore, you are entitled at any time to revoke your agreement to the collection, processing and use of your personal data on our part.
If you wish to do so, please contact us at Novum GmbH, Neumeyerstr. 30, 90411 Nürnberg or send an email to
13. Consent
If you have subscribed to one of our newsletters, or if you, while using one of our contact forms, have agreed to be sent interesting offers and information from Novum GmbH on a regular basis, then you have given us express consent to use your email address for advertising purposes. We have recorded your consent and are obligated to keep its content available at all times so it can be revoked. You can revoke your consent at any time effective going forward.
14. Questions, suggestions, complaints
If you have any questions concerning our data protection information and our processing of your personal data, please contact our data protection representative at
Rechtsanwaltskanzlei Costard
Kanzlei für IT-Recht und Datenschutz
Rechtsanwalt Thomas P. Costard
Bayreuther Straße 11, 90409 Nürnberg
Phone: 0911/790 30 34, Fax: 0911/790 30 35,
He will also be available as your contact person if you need information, for suggestions and complaints.